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About This Book
Music revenues are predicted to hit $131 billion by 2030 according to Goldman Sachs.
Soundstorm analyzes the business and culture of the modern music ecosystem as it straddles unprecedented growth and unforeseen challenges in the ever-evolving digital age. Through a collection of essays, 22-year-old Saransh Desai-Chowdhry narrates his experience as a multicultural product of modernity, exploring his individual relationship with music and the insights of artistic and commercial trailblazers, including...
- Blu DeTiger, recording artist, bass virtuoso, and TikTok star
- Amanda Petrusich, Staff Writer at The New Yorker
- Nick DeMasi, Data Scientist at Spotify and Manager of Juletta and Ishan
- Jason Lipshutz, Senior Editor of Music at Billboard Magazine... and more!
Optimistic in the face of uncertainty, Desai-Chowdhry tells his coming of age story through the lens of music. Contextualizing the global music ecosystem's most pressing problems and possibilities, he imagines musical landscapes of the future. Inspired by essayists from Water & Music's Cherie Hu to The New Yorker's Jia Tolentino, he bridges the gap between art and commerce with nuance. By understanding the context that surrounds music, can we develop systems that better serve artists, listeners, and business leaders alike?
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Appendix
Introduction: Weathering the Soundstorm, Together
Dredge, Stuart. “Goldman Sachs: ‘Global Music Revenue Will Drop by 25% in 2020’.” Music Ally, May 18, 2020. https://musically.com/2020/05/18/goldman-sachs-global-music-revenue-will-drop-by-25-in-2020/.
Lee, Wendy. “Creative Artists Agency Cuts, Furloughs Nearly 20% of Its Staff Amid Pandemic.” Los Angeles Times, July 28, 2020. https://www.latimes.com/entertainment-arts/business/story/2020-07-28/creative-artists-agency-cuts-furloughs-nearly-20-of-its-staff-amid-pandemic.
Sanchez, Daniel. “Goldman Sachs Says Global Music Revenues Will Reach $131 Billion by 2030.” Digital Music News, June 5, 2019. https://www.digitalmusicnews.com/2019/06/05/goldman-sachs-global-music-revenue/.
Music’s Mythic Night: Dreams and Disillusionment at the Grammys
Ahlgrim, Callie. “Tyler, the Creator Responded to Someone on Twitter Who Told Him He’d Never Win a Grammy 9 Years Ago.” Insider, January 27, 2020. https://www.insider.com/tyler-the-creator-grammy-win-tweet-reply-9-years-ago-2020-.
American Marketing Association Toronto. “Gen Zers Are Redefining Brand Loyalty.” Blog. Updated December 14, 2017. https://www.ama-toronto.com/blog/gen-zers-are-redefining-brand-loyalty.
Aswad, Jem. “Recording Academy Chief Harvey Mason Jr. on Social Change and What the 2021 Grammys Might Look Like.” Variety, June 10, 2020. https://variety.com/2020/music/news/grammy-awards-recording-academy-harvey-mason-1234630208/.
Berman, Judy. “Award Shows Are Dying. Is That Such a Bad Thing?” TIME, January 16, 2020. https://time.com/5766190/award-shows-2020-relevance-essay/.
Blais-Billie, Braudie and Jazz Monroe. “SZA on Ctrl: “I Didn’t Even Fuck with My Own Album.” Pitchfork, February 28, 2018. https://pitchfork.com/news/sza-on-ctrl-i-didnt-even-fuck-with-my-own-album/.
Butler, Bethonie. “The Recording Academy Is Imploding the Week before the Grammys. Here’s What We Know.” The Washington Post, January 23, 2020. https://www.washingtonpost.com/arts-entertainment/2020/01/22/recording-academy-is-imploding-week-before-grammys-heres-what-we-know/.
Cherie Hu (@CherieHu42). “This seems......... not better.” Twitter, June 10, 2020. https://twitter.com/cheriehu42/status/1270750217390956544.
Flanagan, Andrew. “Grammy President Neil Portnow to Step Down in 2019.” NPR, June 1, 2018. https://www.npr.org/sections/therecord/2018/06/01/615889769/grammy-president-neil-portnow-to-step-down-in-2019.
Giorgis, Hannah. “Parasite Won So Much More Than the Best Picture Oscar.” The Atlantic, February 10, 2020. https://www.theatlantic.com/culture/archive/2020/02/parasite-oscars/606310/.
Koblin, John. “Grammy Awards Hit 12-Year Low in TV Viewers.” The New York Times, January 27, 2020. https://www.nytimes.com/2020/01/27/business/media/grammy-awards-ratings.html.
Moore, Sam. “Justin Bieber to Miss 2018 Grammys Ceremony despite Being Nominated.” NME, January 26, 2018. https://www.nme.com/news/music/justin-bieber-2018-grammys-snub-despite-being-nominated-2229236.
Nielsen. “The Grammy Effect: Sales and On-Demand Streams of Music Performed at the 60th Grammy Awards Surge.” Insights. Updated February 5, 2018. https://www.nielsen.com/us/en/insights/article/2018/the-grammy-effect-sales-and-on-demand-streams-of-music-performed-surge/.
Rae, Bianca. “Variety Senior Music Editor Discusses Future of the Grammys.” Spectrum News 1, January 25, 2020. https://spectrumnews1.com/ca/la-west/entertainment/2020/01/24/variety-senior-music-editor-discusses-future-of-the-grammys.
Sang, Zach. “Ariana Grande ‘thank u, next’ Interview.” Zach Sang Show. Uploaded on February 9, 2019. YouTube video, 1:23:26. https://youtu.be/fpl8v3jiuNU.
Stutz, Colin. “Drake Won’t Be at the Grammy Awards.” Billboard, January 30, 2017. https://www.billboard.com/articles/news/grammys/7670151/drake-missing-grammys-justin-bieber-kanye-west.
Stutz, Colin. “Frank Ocean Explains His Decision to Sit Out 2017 Grammys.” Billboard, November 15, 2016. https://www.billboard.com/articles/columns/hip-hop/7580396/frank-ocean-explains-sitting-out-2017-grammys.
Willman, Chris. “Dr. Luke: The Billboard Cover Story.” Billboard, September 3, 2010. https://www.billboard.com/articles/news/956518/dr-luke-the-billboard-cover-story.
Yandoli, Krystie Lee. “Here’s the Drama Between Ariana Grande and the Grammys.” Buzzfeed, February 6, 2019. https://www.buzzfeednews.com/article/krystieyandoli/ariana-grande-grammys.
Yoo, Noah. “Grammys 2019: Ariana Grande Wins First Grammy.” Pitchfork, February 10, 2019. https://pitchfork.com/news/grammys-2019-ariana-grande-wins-best-pop-vocal-album/.
Idealistic Inelasticity: Bursting the Ticketing Bubble
Alternative Press Magazine. “Halsey Announces Intimate Era Shows, Fans Speculate Next Single.” Alternative Press Magazine, May 2, 2019. https://www.altpress.com/news/halsey-webster-hall-shows-badlands-hfk/.
Aswad, Jem. “Senators Klobuchar, Blumenthal, Booker Push Justice Department for Competitive Concert Ticket Prices.” Variety, May 14, 2020. https://variety.com/2020/biz/news/klobuchar-blumenthal-booker-ticket-pricing-live-nation-1234607061/.
Brooks, Dave. “Live Nation Planning to Pause Arena Tours Due to Coronavirus.” Billboard, March 12, 2020. https://www.billboard.com/articles/business/touri...
Table of contents
- Contents
- Introduction
- Music’s Mythic Night
- Idealistic Inelasticity
- Don’t Call Blu DeTiger an Overnight Success
- The Spotify Dilemma
- Mourning My Record Stores
- Preserving Magic, Protecting Livelihoods
- False Inheritance
- Bollywood, California
- Why Blame Billie Eilish?
- K-pop the Polylith
- Jon & Pop
- Seizing the Subjective
- After Laughter, Aftermath
- Epilogue
- Acknowledgments
- Appendix
- About the Author