News for a Mobile-First Consumer
eBook - PDF

News for a Mobile-First Consumer

  1. 272 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

News for a Mobile-First Consumer

Book details
Table of contents
Citations

About This Book

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday's newspaper readers, TV news viewers, and online news consumers.

Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.

News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed.

As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.

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Yes, you can access News for a Mobile-First Consumer by Paula M. Poindexter in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Electrical Engineering & Telecommunications. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Peter Lang Inc., International Academic Publishers
Year
2016
ISBN
9781453918159
Edition
1
Topic
Technology & Engineering
Subtopic
Electrical Engineering & Telecommunications
Index
Technology & Engineering

Table of contents

  1. Cover
  2. Table of Contents
  3. List of Figures
  4. List of Tables
  5. List of Appendices
  6. Preface
  7. Acknowledgments
  8. Chapter 1: The Smart Mobile Landscape
  9. Chapter 2: News in the Mobile Age
  10. Chapter 3: Social Media on the Mobile Stage
  11. Chapter 4: News Consumers’ Preferences in a Mobile Environment
  12. Chapter 5: Millennials in a Mobile News and Social Media World
  13. Chapter 6: Race, Ethnicity, and Mobile
  14. Chapter 7: Women and Men: Divided and Connected in the Mobile Space
  15. Chapter 8: Political Identity, News, Social Media, and Mobile
  16. Chapter 9: Doing Journalism in a Mobile World
  17. Chapter 10: The Future of News in a Crowded Mobile Landscape
  18. Appendix
  19. References
  20. Index