This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

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Yes, you can access Health Communication Research Measures by Do Kyun Kim, James W. Dearing, Do Kyun Kim, James W. Dearing in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Peter Lang Inc., International Academic Publishers

Year

2016

ISBN

9781453916827

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Contents
Introduction
1. Communication Competence (John Banas & Daniel R. Bernard)
2. Disclosure (Kathryn Greene & Amanda Carpenter)
3. Health Belief Model (Hye-Jin Paek)
4. Communication Campaign Evaluation (Christopher E. Beaudoin & Michael T. Stephenson)
5. Health Information Seeking (Z. Janet Yang & Susan LaValley)
6. Health Literacy Assessment (Shoou-Yih Daniel Lee & Tzu-I Tsai)
7. Media Literacy (Bruce E. Pinkleton & Erica Weintraub Austin)
8. Opinion Leader Identification (Do Kyun Kim & James W. Dearing)
9. Outcome Expectations (Seth M. Noar & Jessica Gall Myrick)
10. Outcome Relevant Involvement and Hedonic Relevance (Claude H. Miller)
11. Patient-Centered Communication (Melissa B. Wanzer & Melanie Booth-Butterfield)
12. Perceived Argument Strength (Xiaoquan Zhao & Joseph N. Cappella)
13. Perceived Attributes of Innovations (Do Kyun Kim & James W. Dearing)
14. Perceived Message Effectiveness, Attitude Toward Messages and Perceived Realism (Jounghwa Choi & Hyunyi Cho)
15. Perceived Norms and Health Behavior ( Nick Carcioppolo, University of Miami)
16. Planned Behavior (Lee Ann Kahlor & Ming-Ching Liang)
17. Psychological Reactance (Brian L. Quick & Tobias Reynolds-Tylus)
18. Risk Behavior Diagnosis (Craig Trumbo & Se-jin Kim)
19. Risk Perception Attitude (RPA) Framework (Erin L. Mead & Rajiv N. Rimal)
20. Self-Efficacy (Nichole Egbert & Phillip R. Reed)
21. Sensation Seeking (Claude H. Miller)
22. Social Support (Stephen A. Rains)
23. Stigma (Mary J. Bresnahan)
24. Subjective Numeracy (Kerk F. Kee)
25. Uncertainty and Uncertainty Management (Roxanne Parr ott, Rachel A. Smith, & Amy E. Chadwick)
26. Vested Interest (Claude H. Miller & Bradley J. Adame)
27. Willingness to Communicate about Health (Kevin B. Wright)
Author Biographies
Index