Health Advocacy
eBook - PDF

Health Advocacy

A Communication Approach

,
  1. 189 pages
  2. English
  3. PDF
  4. Only available on web
eBook - PDF

Health Advocacy

A Communication Approach

,
Book details
Table of contents
Citations

About This Book

There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.

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Information

Publisher
Peter Lang Inc., International Academic Publishers
Year
2016
ISBN
9781453917145
Edition
1
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Table of Contents
  3. Acknowledgments
  4. Chapter 1. Introduction
  5. Chapter 2. Systems Theory
  6. Chapter 3. Assembling the Team
  7. Chapter 4. Needs Assessment
  8. Chapter 5. Formative Research
  9. Chapter 6. Messaging Process
  10. Chapter 7. Marketing Mix
  11. Chapter 8. Implementation and Evaluation
  12. Chapter 9. Correction Loop
  13. Chapter 10. Patient Advocates and Health Advocacy
  14. Chapter 11. Organizations and Health Advocacy
  15. Chapter 12. Conclusion
  16. Appendix
  17. Index