- 383 pages
- English
- PDF
- Only available on web
About This Book
Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Table of contents
- Cover
- Contents
- Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion 1
- Leveraging Technology
- Performance and Narrative Power
- Applied Communication Strategies
- Community Participatory Design
- Health Advocacy and Activism
- Valuing Data
- Editors and Chapter Contributors 369
- Index 381