Evolution in Genre
eBook - PDF

Evolution in Genre

Emergence, Variation, Multimodality

,
  1. 364 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Evolution in Genre

Emergence, Variation, Multimodality

,
Book details
Table of contents
Citations

About This Book

The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.

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Information

Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Year
2014
ISBN
9783035107319
Edition
1
Topic
Personal Development
Subtopic
Communication & Public Speaking

Table of contents

  1. Cover
  2. Contents
  3. JOHN A. BATEMAN, PAOLA EVANGELISTI ALLORI, VIJAY K. BHATIA: Evolution in Genre: Emergence, Variation, Multimodality 9
  4. I. Emerging Genres
  5. PAOLA CATENACCIO: The Evolution of Business Discourse and the Emergenceof the Corporate Social Responsibility Paradigm:An Investigation of CSR Reports 19
  6. CINZIA GIGLIONI: Variation in Apologetic Strategies in Annual Company Reports:Rhetorical Functions of Lexical-Syntactical Patterns 45
  7. STEFANIA M. MACI: Investigating Variation in Medical Poster Abstracts 67
  8. II. Genre Variability
  9. VIJAY K. BHATIA: Managing Interdiscursive Space in Professional Communication 95
  10. MICHELA GIORDANO: Trial Proceeding Transcripts as Genre:Decontextualization and Recontextualization 115
  11. GILLIAN MANSFIELD: Anything for a Laugh: Creating and Maintaining Humourfrom Script to Subtitling in the British TV Situation Comedy 139
  12. CARMEN SANCHO GUINDA: Alignment Strategies and Genre Variation in Students’ GraphCommentaries 167
  13. FRANCA POPPI: From Business Letters to E-mails:Balancing Tradition and Change 191
  14. MAURIZIO GOTTI / LARISSA D’ANGELO: Genre Variation in Mediation Practice:Traditional vs Online Processes 209
  15. III. Multimodality in Genres
  16. JOHN BATEMAN: Genre in the Age of Multimodality:Some Conceptual Refinements for Practical Analysis 237
  17. CARMEN DANIELA MAIER: Transgeneric Multimodal Designs across Businessand Academic Communication: the Case of Multimedia Kits 271
  18. SANDRA PETRONI: Collaborative Writing and Linking: When Technology Interactswith Genres in Meaning Construction 289
  19. LUISA CAIAZZO: Emerging Conventions in the Verbal Componentof the ‘About’ Page of British University Websites 307
  20. CHIARA DEGANO: Genre Variation in Electoral Campaigns:Adaptation to the Audience in UK Posters and TV Debates 327
  21. Notes on Contributors 357