Strikingly Different Selling
6 Vital Skills to Stand Out and Sell More
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Strikingly Different Selling
6 Vital Skills to Stand Out and Sell More
About This Book
Superior Sales Success
You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of intensely focused research involving nearly 3, 000 sales professionals from 135 countries reveals the 3 distinguishing habits that differentiate top sales performers from the herd. Now you can learn what it takes to be that one winner.
In sales, what is it that really works and sustains high performance? In their book Strikingly Different, Dale Merrill and Scott Savage (senior sales performance consultants for FranklinCovey's Helping Clients Succeedâ˘, Strikingly Different⢠High-Performance Lab for Client-Facing Professionals) reveal the secrets to high performance sales success.
The 3 Exceptional Practices. Merrill and Savage found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet, some 85 percent of client senior executives felt most of their meetings with sales professionals were a waste of time. To Merrill and Savage, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were three things they did consistently differently and better than their peers that radically changed their client interactions and results.
In Strikingly Different: The 3 Exceptional Practices of the World's Top Sales Performers, learn the details behind the three secrets to sales performance success:
- Differentiate: Clients only buy differences they can see
- Advocate: Clients act when the message comes alive
- Accelerate: Clients that decide faster win sooner
If you have found books such as How I Raised Myself from Failure to Success in Selling, The Secrets of Closing the Sale, To Sell is Human, or Let's Get Real or Let's Not Play to be useful; then you will love and learn from Strikingly Different.
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Information
Table of contents
- Copyright
- Table of Contents
- Become Strikingly Different Online and In Person
- Part 1
- Skill 1: Capture Attention With Verbal Billboards
- Skill 2: Create Excitement With Movie Trailers
- Skill 3: Build Confidence With Flashbacks and Flashforwards
- Skill 4: Become Essential With Why Us! Differentiators
- PART 2 Validate & Co-create
- Skill 5: Get Curious and Find the Gaps
- Skill 6: Navigate Traffic Lights and Close the Gaps
- Pulling It All Together
- Conclusion: Winning the Sale
- Appendix: Conducting Excellent Online Client Meetings
- Acknowledgments
- About the Authors