Branding as Communication
eBook - PDF

Branding as Communication

  1. 204 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Branding as Communication

Book details
Table of contents
Citations

About This Book

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

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Yes, you can access Branding as Communication by Susan B. Barnes in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Peter Lang Group
Year
2017
ISBN
9781453917916
Edition
1
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Table of Contents
  3. Introduction
  4. Chapter 1: Branding Sign and Symbol
  5. Chapter 2: History of Branding
  6. Chapter 3: Branding as Communication
  7. Chapter 4: Creating Brand Images
  8. Chapter 5: Branding and the Mind
  9. Chapter 6: Emotional and Relationship Branding
  10. Chapter 7: Brand Personality
  11. Chapter 8: Brands, Personal Branding, and Community
  12. Chapter 9: Brands Become Icons
  13. Chapter 10: Branding in a Digital World
  14. Chapter 11: Brands and Cultural Concerns
  15. Chapter 12: Social Branding
  16. Conclusion
  17. Glossary
  18. Index