New Media and Public Relations Third Edition
eBook - PDF

New Media and Public Relations Third Edition

  1. 350 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

New Media and Public Relations Third Edition

About this book

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

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Table of contents

  1. Cover
  2. Table of Contents
  3. List of Illustrations
  4. Editor’s Note
  5. Part I: Introduction
  6. Part II: Emerging Ideas – Overview (Sandra Duhé)
  7. Part III: Corporate – Overview (Sandra Duhé)
  8. Part IV: Nonprofit and Education – Overview (Sandra Duhé)
  9. Part V: Ethics – Overview (Sandra Duhé)
  10. Part VI: Activism – Overview (Sandra Duhé)
  11. Part VII: Community Management–Overview (Sandra Duhé)
  12. Part VIII: Crisis Management – Overview (Sandra Duhé)
  13. Contributors

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Yes, you can access New Media and Public Relations Third Edition by Sandra C. Duhé in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Research in Education. We have over one million books available in our catalogue for you to explore.