New Media and Public Relations Third Edition
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New Media and Public Relations Third Edition

Sandra C. Duhé, Sandra C. Duhé

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  1. 336 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

New Media and Public Relations Third Edition

Sandra C. Duhé, Sandra C. Duhé

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About This Book

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

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Information

Publisher
Peter Lang Inc., International Academic Publishers
Year
2017
ISBN
9781433141379
Edition
3
Topic
Langues et linguistique
Subtopic
Études sur la communication

Table of contents