The Communication Strategy Handbook
eBook - PDF

The Communication Strategy Handbook

Toolkit for Creating a Winning Strategy

  1. 174 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Communication Strategy Handbook

Toolkit for Creating a Winning Strategy

Book details
Table of contents
Citations

About This Book

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners.

The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

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Yes, you can access The Communication Strategy Handbook by Betteke van Ruler, Frank Körver in PDF and/or ePUB format, as well as other popular books in Scienze sociali & Sociologia. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Peter Lang Inc., International Academic Publishers
Year
2019
ISBN
9781433156588
Edition
1
Topic
Scienze sociali
Subtopic
Sociologia

Table of contents

  1. Cover
  2. Contents
  3. List of Figures
  4. Acknowledgements
  5. Why a Communication Strategy Framework?
  6. The Communication Strategy Framework: A practical method
  7. Agility versus linearity
  8. Part I Strategy
  9. Part II The Communication Strategy Framework Explained
  10. Part III Getting To Work
  11. Bibliography
  12. About the authors
  13. Notes