- 264 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Medical sales is recognised over the world as a highly prestigious and professional selling role, one that includes the need of clinical expertise, territory management and strong people skills, to say the least. Our growing population and increasing demand, coupled with the attractive investment potential in the global healthcare markets, mean that medicines, equipment and consumables are increasingly being researched, developed and brought to this market. New teams are often formed for the launch of innovative 'block-buster' products and, as such, the role of a medical sales professional can offer you a sustainable, attractive and highly rewarding career path, not only in sales but in lots of equally challenging and financially rewarding positions. It's an excellent choice!
As with any new venture, however, research and preparation are always the key. This book is written with that in mind and will equally assist the brand-new rookie breaking into the industry for the first time, just as much as the seasoned professional looking to hone your skills and shine like a star. Packed with so much information, tips and technical know-how, this book will give you everything you need to either start your career or progress through the ranks and reap the rewards for many years to come.
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Information
Table of contents
- Title Page
- About the Author
- Dedication
- Copyright Information ©
- Preface
- Introduction
- Part 1 A Medical Sales Career
- Pharmaceutical Sales
- Capital Equipment Sales
- Medical Consumable Sales
- Governing Bodies and Legalities
- Professional Conduct
- Training and Development
- Part 2 Selling to Healthcare Practitioners
- Overview
- Customer Profiles
- Building Strong Relationships
- The Basic Sales Process
- Your Selling Tools
- Your Selling Points
- Using Product Samples
- New Product Launches and Promotions
- External Sales Opportunities
- Part 3 Territory Management Common Principles
- Whatâs It All About?
- Networking for Success!
- Sales Data Analysis
- Business Planning
- Customer Targeting
- Territory Coverage
- Customer Access
- Call Planning
- Tenders, Quotes and Consignment Stock
- Communication and Reports
- Field Visits
- Staying Organised
- Part 4 Driving Yourself Forward
- Professional Development
- Leadership Attributes
- Playing the Politics
- Goal Setting
- Presentation Skills
- Advanced Selling Skills
- Conclusion
- Appendix Useful Information
- How to Read a Clinical Paper
- Understanding the Clinical Trial Process
- Glossary of Terms