Business Analytics
eBook - PDF
No longer available |Learn more

Business Analytics

A Management Approach

Richard Vidgen, Sam Kirshner, Felix Tan

  1. 430 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Business Analytics

A Management Approach

Richard Vidgen, Sam Kirshner, Felix Tan

Book details
Table of contents
Citations

About This Book

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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Information

Publisher
Bloomsbury Academic
Year
2019
ISBN
9781352007268
Edition
1
Topic
Business
Subtopic
Ricerche di marketing
Index
Business

Table of contents

  1. Cover
  2. TABLE OF CONTENTS
  3. LIST OF FIGURES AND TABLES
  4. PREFACE
  5. PART I BUSINESS ANALYTICS IN CONTEXT
  6. PART II TOOLS AND TECHNIQUES
  7. PART III ORGANIZATIONAL ASPECTS
  8. APPENDIX A: DATASET DESCRIPTIONS
  9. APPENDIX B: GOGET CASE STUDY
  10. APPENDIX C: BUSINESS ANALYTICS CAPABILITY ASSESSMENT (BACA) SURVEY
  11. INDEX
Citation styles for Business Analytics

APA 6 Citation

Vidgen, R., Kirshner, S., & Tan, F. (2019). Business Analytics (1st ed.). Bloomsbury Publishing. Retrieved from https://www.perlego.com/book/2995849/business-analytics-a-management-approach-pdf (Original work published 2019)

Chicago Citation

Vidgen, Richard, Sam Kirshner, and Felix Tan. (2019) 2019. Business Analytics. 1st ed. Bloomsbury Publishing. https://www.perlego.com/book/2995849/business-analytics-a-management-approach-pdf.

Harvard Citation

Vidgen, R., Kirshner, S. and Tan, F. (2019) Business Analytics. 1st edn. Bloomsbury Publishing. Available at: https://www.perlego.com/book/2995849/business-analytics-a-management-approach-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Vidgen, Richard, Sam Kirshner, and Felix Tan. Business Analytics. 1st ed. Bloomsbury Publishing, 2019. Web. 15 Oct. 2022.