Persuading People

An Introduction to Rhetoric

Robert Cockcroft, Susan Cockcroft, Craig Hamilton, Laura Hidalgo Downing

• Publisher: Bloomsbury Academic
• Year: 2013
• Print ISBN:
  9781137003676
• Edition: 3
• eBook ISBN:
  9781137055279
• Topic: Languages & Linguistics
• Subtopic: Linguistics
• Index: Languages & Linguistics

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Table of contents

• Cover
• Contents
• List of Figures
• Preface to the Third Edition
• Acknowledgements
• IIntroduction
• 1 Old and NewFoundations
• 2 Personality and Stance
• 3 Pathos and Emotional Engagement
• 4 Reason: The Resources of Argument
• 5 Reason: Choice and Judgement
• 6 The Persuasive Process
• 7 Persuasive Style: The Repertoire
• 8 Practising Persuasion
• Conclusion: Fast Forward
• Appendix A: A Note on Delivery
• Appendix B: More on the Models
• Appendix C: Further Rhetorical Devices
• Appendix D: A Finding List for Rhetorical Devices
• References
• Index