This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

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Yes, you can access Persuading People by Robert Cockcroft,Susan Cockcroft,Craig Hamilton in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Bloomsbury Academic

Year

2013

ISBN

9781137055279

Edition

Topic

Languages & Linguistics

Subtopic

Linguistics

Index

Languages & Linguistics

Cover
Contents
List of Figures
Preface to the Third Edition
Acknowledgements
IIntroduction
1 Old and NewFoundations
2 Personality and Stance
3 Pathos and Emotional Engagement
4 Reason: The Resources of Argument
5 Reason: Choice and Judgement
6 The Persuasive Process
7 Persuasive Style: The Repertoire
8 Practising Persuasion
Conclusion: Fast Forward
Appendix A: A Note on Delivery
Appendix B: More on the Models
Appendix C: Further Rhetorical Devices
Appendix D: A Finding List for Rhetorical Devices
References
Index