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- 200 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Psychology of the Media
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About This Book
From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others. In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour. Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.
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Index
Entries in bold refer to glossary definitions
A
A-B-A experimental design, 78, 79, 189
Accused, The, 46
Active audience theory, 25, 189
Addley, E., 132
Advertising, 12, 54–73
Celebrity endorsement, 67–8
to Children, 69–73
Criticism of IP approach, 62–3, 69, 73
Effectiveness of advertising, 63–4
of Food, 72
Implicit persuasion, 71–2, 192
Meaning transfer, 68, 192
Mere exposure effect, 66, 193
Online advertising, 61, 66
Product placement, 66–7, 195
Sleeper effect, 58, 195
Source credibility, 58, 195
Subliminal perception, 64–5, 196
Aggression, see Antisocial behaviour
Alperstein, N., 68
Ambler, T., 71
Amos, C., 67, 68
Anderson, C.A., 16, 32, 36, 39, 49
Anderson, D.R., 17, 19
Anderson, R.C., 141
Anorexia, see Eating disorders
Antisocial behaviour, 31–48
Aggression, 15, 16, 31, 44–5, 49, 50
Violence, 9, 15–16, 18, 19, 20, 24, 31–48
Archer, J., 45
Attitude change, 56, 189
Aubrey, J.S., 82
Audience participation media, 120–32, 189
and Authenticity, 129–31
Docudramas, 127, 190
Emotional display in, 129–31
and Ethics, 132
Lifestyle...
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- List of figures and tables
- Note from series editors
- Section One: Introduction to Media Psychology
- Section Two: Media Influences on Social Behaviour
- Section Three: The Audience
- Section Four: The Mediated Social World
- Section Five: New Media
- Glossary
- References
- Index
- Reading guide