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eBook - ePub
Portraying Older People in Advertising
Thomas E. Robinson II
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- 112 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Portraying Older People in Advertising
Thomas E. Robinson II
Book details
Table of contents
Citations
About This Book
First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers' attempts, in the electronic and print media, to target and attract the business of the older population.
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Information
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Table of Contents
- Illustrations
- Tables and Appendices
- Acknowledgments
- I. Introduction
- II. Review Of Literature
- III. Methodology
- IV. Analysis of Data
- Summary and Conclusions
- Appendices
- Glossary
- Bibliography
- Index
Citation styles for Portraying Older People in Advertising
APA 6 Citation
Robinson, T. (2021). Portraying Older People in Advertising (1st ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/3054367/portraying-older-people-in-advertising-pdf (Original work published 2021)
Chicago Citation
Robinson, Thomas. (2021) 2021. Portraying Older People in Advertising. 1st ed. Taylor and Francis. https://www.perlego.com/book/3054367/portraying-older-people-in-advertising-pdf.
Harvard Citation
Robinson, T. (2021) Portraying Older People in Advertising. 1st edn. Taylor and Francis. Available at: https://www.perlego.com/book/3054367/portraying-older-people-in-advertising-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Robinson, Thomas. Portraying Older People in Advertising. 1st ed. Taylor and Francis, 2021. Web. 15 Oct. 2022.