1.1.1. The Systemic Competitiveness Model
The systemic competitiveness model proposed by ECLAC was adapted for empirical application to Latin American MSMEs by Saavedra (2012). Defining that ‘… the competitiveness of a firm depends on productivity, profitability, competitive position, internal and external market share, inter-firm relations, sector and regional infrastructure …’, thus justifying the use of the model to determine the competitiveness of an MSME.
This is in line with Esser et al. (1996), who state that business competitiveness is not achieved automatically by improving the macro context, nor is it achieved exclusively on the basis of the company’s resources at the micro level. Rather, it requires the establishment of a complex and dynamic pattern of interaction between the state, enterprises, intermediary organisations, and the integration of society into the productive dynamic. Hence, a competitiveness-oriented incentive mechanism is needed to encourage enterprises to implement continuous learning processes and to increase their effectiveness and efficiency, while at the same time increasing productivity.
It is clear that this concept is characterised by the fact that successful industrial development is not only achieved through a production function at the micro level, or stable macroeconomic conditions at the macro level, but also through the establishment and operation of specific measures by government (industrial infrastructure development) and private development organisations geared towards strengthening enterprise competitiveness (meso level). Thus, the capacity to link these policies is a function of a set of political and economic structures that, aligned with socio-cultural factors and basic patterns for the organisation of a society (target level), will be able to help boost the competitiveness of MSMEs (Naciones Unidas-CEPAL, 2001). These four levels are briefly explained below:
(1) Macro level: fiscal, monetary, trade, exchange rate, budgetary, and competition policies, which enable an efficient allocation of resources and, at the same time, require greater efficiency from companies.
(2) Meso level: environmental efficiency, factor markets, physical and institutional infrastructure. And, in general, specific policies for the creation of competitive advantages, such as educational, technological, environmental, and other policies.
(3) Target or strategic level: political structure and development-oriented economy, competitive structure of the economy, strategic visions, and national development plans.
(4) Micro level: processes within the company to create competitive advantage. Companies’ management capacity, their business strategies, management, and innovation. In other words, the resources available to the company to meet its main goal.
According to this model, it is the interaction between these four levels that drives business competitiveness. This model has been applied to the MSMEs in LA considering their regions or states, as illustrated by two studies coordinated by Saavedra. The first (Saavedra, 2014a) involved 69 researchers from 18 universities in 3 countries (Colombia, Venezuela, and Mexico) and was supported by the Latin American Association of Faculties and Schools of Accounting and Administration. The second (Saavedra, 2014b) involved six researchers from three universities in Mexico City. The model can also be applied specifically to the study of a business sector, as in the work of Saavedra and Milla (2015), where it was applied specifically to the study of industrial MSMEs in Querétaro, Mexico, and in the study by Saavedra and Bermeo (2017), in which they applied this model to wood furniture manufacturing companies in Azuay, Ecuador. This model has been replicated in most Latin American countries, as demonstrated by the fact that the methodology published by Saavedra (2012) has been referenced more than 300 times, according to the Google Scholar citation report. As previously established, in this research, the model will be applied to the study of the competitiveness of Latin American MSMEs under COVID-19.