Marketing Role and Effects on Implementing The Balanced Scorecard
eBook - PDF
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Marketing Role and Effects on Implementing The Balanced Scorecard

Hani Elias

  1. 72 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Marketing Role and Effects on Implementing The Balanced Scorecard

Hani Elias

Book details
Table of contents
Citations

About This Book

The aim of the study is to describe and study the new marketing theories and modern implementation of the traditional and non-traditional marketing to assist in applying the balanced scorecard using the marketing mix and holistic marketing strategy To Implement the business strategy and achieve the organization's goals and objectives must depend on the balanced scorecards concept to measure the performance through the marketing functions, and the marketing functions and in specific the marketing mix which is the 7Ps are the main and key element in balanced scorecards measurements tools, the research founds that, to implement the balanced scorecards on the future strategy must measure the perspectives with the marketing outcomes, here we found that the marketing mix affect directly the information given to the four balanced scorecards perspectives measurements.

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Information

Publisher
Scholars' Press
Year
2019
ISBN
9786138525035
Edition
1
Topic
Commerce
Subtopic
Management

Table of contents

    Citation styles for Marketing Role and Effects on Implementing The Balanced Scorecard

    APA 6 Citation

    Elias, H. (2019). Marketing Role and Effects on Implementing The Balanced Scorecard (1st ed.). Scholars’ Press. Retrieved from https://www.perlego.com/book/3218133/marketing-role-and-effects-on-implementing-the-balanced-scorecard-pdf (Original work published 2019)

    Chicago Citation

    Elias, Hani. (2019) 2019. Marketing Role and Effects on Implementing The Balanced Scorecard. 1st ed. Scholars’ Press. https://www.perlego.com/book/3218133/marketing-role-and-effects-on-implementing-the-balanced-scorecard-pdf.

    Harvard Citation

    Elias, H. (2019) Marketing Role and Effects on Implementing The Balanced Scorecard. 1st edn. Scholars’ Press. Available at: https://www.perlego.com/book/3218133/marketing-role-and-effects-on-implementing-the-balanced-scorecard-pdf (Accessed: 15 October 2022).

    MLA 7 Citation

    Elias, Hani. Marketing Role and Effects on Implementing The Balanced Scorecard. 1st ed. Scholars’ Press, 2019. Web. 15 Oct. 2022.