Modern Facebook Marketing

empreender

• Publisher: Bibliomundi
• Year: 2020
• ISBN:
  9781526028433
• Edition: 1
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

It's About Time For You To Learn Modern Facebook Marketing!The 8 Best FB Promotion Methods!No stones are left unturned when you get your hands on this now.You will become a complete expert on this, and you'll get everything you need inside to do the same…

Step #1: Find your competitors on Facebook

The first thing that you need to do is to avoid reinventing the wheel. You need to avoid trying to figure things out on a completely hit or miss basis.

Instead, reverse engineer your competitors.

Let them do your homework for you. How?

Well, find them on Facebook and learn from what they are doing.

Step #2: Get the "industry standard" look and come up with your own take

Every niche has an industry standard in terms of social media profile, brand appearance, and content strategy. The sooner you understand this, the sooner you will be poised to achieve social media marketing success on Facebook. The longer it takes you to learn this, the longer you will struggle.

Understand that your niche audience has become familiar with how certain brands or websites are positioned on social media. If they can't make heads or tails of your social media brand, they probably would not like your page. It may seem weird to them because it seems so far off from the "industry standard."

Your job at this step is to figure out the industry standard look, content strategy and other elements and come up with your own take.

Step #3: Reverse engineer your competitors' content strategy and curate

Lots of business owners would post "hot content" on their social media accounts as well as their blogs.

Sadly, nine times out of ten, that content goes nowhere. People don't click on it, share it, comment, or otherwise engage.

What these publishers are doing is basically gambling their content would resonate with their audience.

Don't do that. Instead, pay attention to what your competitors are doing and look for patterns.

If you notice that your competitors keep sharing content regarding the same type of theme or topic, they may be on to something. They wouldn't waste all this time, effort and energy talking about the same stuff over and over unless, of course, it connects to their audience at some level or another and produced results.

Now, to verify this, look at how many times that piece of content got shared or liked. That should give you some sort of objective proof that this content actually resonates with your target audience members.

When you reverse engineer your competitors, you are essentially copying their strategy to reach the same eyeballs that you're trying to reach. This also applies to content curation where you take content that is published by other people, and you promote it on your social media platform.

This creates a win-win situation because you're not ripping off this content. You are copying the content’s link, including a short commentary, and allowing people to click on the link.

This creates a win-win situation. The publishers of this content get traffic, you get to build credibility because you're sharing information that your target audience members would actually be interested in, and this leads to the possibility that they would like your page.

Once you have built up enough page likes, you can then start sharing your own content, which leads to direct traffic to your website.

Step #4: Pick the best performing or most popular type of content, and scale up

Post content for a few weeks. Keep publishing, and then look at the content that gets the most engagement. Which shared materials get the most likes? The most shares? The most comments?

At some point, you're going to ignore other types of content and focus on the ones that perform the best.

For example, if you have a Facebook page on Chihuahuas and you notice that third party articles on Chihuahua houses get a lot of shares, likes and comments, you might want to eliminate most other types of content and focus on Chihuahua houses because those get the most love from your audience.

Step #5: Come up with your own version

Come up with your own version of winning content. For example, you know that Chihuahua houses get a lot of love and are very popular on your page. Come up with your own articles about that topic.

These articles, of course, drive traffic directly to your blog or your online store. These have to be at the same level of quality as your third-party content or better.

Pay attention to how your curated popular content talks about the topic and adopt the same style but deliver something better.

Maybe you should offer longer information, more up to date information, or blog posts that have multimedia elements like videos and graphics. Whatever you need to do, come up with content that basically blows away all the other content that you feature on your page.

Step #6: Promotions: photo tagging by your users

This is a free promotion technique. Tell your page fans that you're going to give them some sort of digital freebie.

Maybe it's a graphic badge, maybe you're going to mention their name on a post, maybe you're going to give them a free eBook or some sort of free software. Whatever the case may be, tell the people who like your page to tag their friends on photos that you are going to post.

Now, these photos, of course, must draw attention to your brand, your website, or your Facebook page. You're not just having them tag a photo. This photo has to say something. It should be promotional in nature.

The more photo tags you get, the higher the chance that you will get a lot more page likes and also clicks to your website from Facebook.

The best news? You don't have to offer money. In fact, studies indicate that money offers aren't all that effective. It's much better to offer some sort of specialty graphic or digital goodie like a free book or booklet, or maybe a discount code.

Step #7: Promotions: comments by your users

Use the same rules as in Step 6, but instead of photo tagging, get your page fans to post comments. It would also help tremendously if the comment includes the name of people on the commenter's friends list.

I leave it up to you how to craft this. But obviously, the more tags there are

in the comments, and the more engaging the comments, the more popular your posts become.

Step #8: Call your users to action

If you have people who have already liked your page, post occasional reminders to them that they should invite their friends.

This works because birds of a feather flock together. Seriously. The main reason why you are friends with people in the first place is because they share roughly the same set of interests as you.

People who share basically the same pool of interests tend to attract each other. Take advantage of this fact by calling your page fans to action so they can invite their friends.

Step #9: Use Insights to promote your page

A s much as possible, I would go through Step 1 to Step 8 and master all steps before I go ahead with Step 9. With Step 9, you're going to be shelling out money to promote your page.

After a couple of months, you can use Facebook's very robust audience profiling system called "Insights" to promote your page. You will know the right demographic, and you will also know the right posts and content to promote.

Step #10: Boost your most popular content

Use Facebook's lookalike audience system to find people who are not currently fans of your page. This feature in Facebook's ad system enables you to reach new audiences who share roughly the same interests as the people who have already demonstrated an interest in your page.

You're basically using Facebook's very powerful interest targeting system in terms of demographics and interests to get new eyeballs to your page. This can lead to more likes, which can lead to more readers of your content.

From that point, you can then run targeted ads.

 

Facebook Group Marketing

One of the most powerful ways to market on Facebook is through its group feature. Considering what's been going on with Facebook's algorithm for its Facebook pages, it's a good idea to have your own Facebook group as a backup.

Although Facebook has been cutting back on the organic traffic it sends Facebook pages, it's still worth it to have a page because you get audience insights from it. Another great benefit of having a page is the fact that you can copy and paste content from that page to Facebook groups.

When people see your content in a group, they not only see the content, but they can also see a "like" button. When they click that "like" button, you get a new Facebook page fan.

The key benefit of having a Facebook group lies in visibility. Facebook has made it clear that they are tweaking their Facebook page to reward actual engagement.

Apparently, Facebook groups are not as suppressed as Facebook pages. In terms of visibility, you stand to reach more of your group members than with the page.

The Problem with Facebook Groups

While the visibility for a lot of people is quite good for Facebook groups, it depends on activity.

If the individual group member is not all that active in your group, maybe the person isn't liking or commenting, they're not going to get as many notifications on their Facebook updates section than somebody who is active.

This is a big drawback.

The vast majority of people who would join your own Facebook group are not going to be active. They're just there to read information. They're just there to sit back and check out what you have to offer.

Here's how you promote using your own FB group

Create Your Own Groups After Your Pages Mature.

The first thing that you need to know is that you should put up your Facebook group only after your page has matured. You want to know who your audience is on Facebook. You're not going to know that until you have a page up.

Pay attention to the audience insights. The data set that you would get from that analytics portion of your Facebook management dashboard will let you know who to target.

Once you have enough users, and this depends on your niche, you should then put up your group. Your group must be as identical as possible to your page.

If you have a logo, put the same logo there. If you have some sort of motto, put the same motto or slogan there. The key here is to use your Facebook group as an extension of the brand that you're creating with your Facebook fan page.

Give your group members a reason for coming back. This, of course, means original content or freshly curated content that you don't show on your Facebook fan page.

You have to give people a reason for following you on as many different places on Facebook as possible. This, of course, boils down to premium content.

Market to Other Groups

This is the most important par...

Table of contents

• Introduction
• 10 Common Facebook Marketing Mistakes
• The 8 Most Effective Ways to Market on Facebook
• Facebook Page Marketing
• Step #1: Find your competitors on Facebook
• Facebook Group Marketing
• The Problem with Facebook Groups
• Influencer Page Outreach
• Paid Page Boost Campaign
• Paid Traffic campaigns
• Paid Lead Generation Campaigns
• Facebook Pixel Retargeting Campaign
• Install Facebook Pixel on your website
• Run ads on Facebook for retargeting
• Maximizing your results from Facebook Pixel Retargeting
• How to Optimize Your Facebook Ad Campaigns
• Conclusion