Creating The Perfect YouTube Marketing Video

Dan Aielo

• Publisher: Bibliomundi
• Year: 2021
• ISBN:
  9781526036926
• Edition: 1
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

You can use You Tube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done.People generally turn on to You Tube to be entertained and your video needs to be able to do this.2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before.3. Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.4. Add some realism or "behind the scenes" in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a "behind the scenes" tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.

Create the Perfect You Tube Marketing Video-5 Tips To Get it Right

You can use You Tube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.

So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.

1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done.

People generally turn on to You Tube to be entertained and your video needs to be able to do this.

2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before.

3. Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.

4. Add some realism or “behind the scenes” in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.

5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.

You Tube Video Marketing Tips-Join the Community

Do you want your You Tube marketing video to be seen? Are you running out of ideas as to how to market it for little to no money? Well, one of the best ways that you can promote your perfect marketing video is to join the community.

Once you have uploaded your video, chosen your categories and video tags, and let it settle into the website, you can't just sit back and hope that traffic comes to it-you must market it as well.

One of the easiest ways to market your video is to send emails to other users and to produce bulletins, similar to a Facebook status or Myspace bulletin, from your profile or other pages.

Emails...

You Tube is a social utility site, the same way that Facebook and Myspace are. You should keep this in mind in your marketing scheme. Therefore, feel free to advertise it to other You Tube users. Of course, you don't want to send people spam. Spam is unwelcome and gives the entire process bad name. What you can do, however, is send out fairly personalized emails discussing your video and a little bit about your product. Entice people to watch your video without putting to much pressure on them. It helps if you send your emails to people with tastes that are similar to yours or to what your video is promoting.

Bulletins...

You can also utilize You Tube bulletins for your marketing purposes. These are even faster and simpler to use than emails. You can theoretically reach more people at once, too. You can send out a bulletin on your own channel profile or leave messages for users on their pages, too. A bulletin is simply a short message, asking people to check out your video or playlist. (A bulletin can also just give people random news, too.)

Another reason that bulletins can be good is that while they are short, they are also informative and can give your viewers news on what is going on in your world, including your company. It is a non-threatening way of inviting people to check out your video because they can see the bulletin and either choose to read it and watch the video or not. It is less invasive than an email in some aspects.

In short, using these two forms of marketing within the You Tube community itself is a great free and easy way to market your own marketing video. It takes little effort and time and could yield great results.

You Tube Video Marketing-The 3 Categories of Videos

When it comes to uploading your videos onto You Tube for marketing purposes, there are actually three categories of videos that they can fit into. These three categories of videos are the kind that generate traffic, which is essentially what you want when it comes to posting your videos on You Tube to begin with-especially if they are meant to market your new product or business.

So, what are the three categories of You Tube videos? The are the educational videos, entertainment videos, and the informational videos.

1. Educational Videos: these videos are meant to show you how to do something. For instance, a girl I know just had her hair done in a 1920's 'do for her wedding by having her hair stylist watch an educational video on You Tube. Educational videos might also show you have to change your car oil, change the vent in your heating unit, or even hang a picture correctly.

So you want to market your business, not show someone how to change a light bulb? Well, you can actually market your business using an educational video. Let's say, for instance, that your business is selling Mary Kay products. You could create a video and show the world how to complete a perfect at home Microdermabrasion. This would pique interest enough to draw visitors to your own website where they could purchase your products. People like to learn how to do things, after all, and this way it feels less like an advertisement if they are actually getting something out of it by watching.

2. Entertainment Videos: these are the videos that a lot of people tune into You Tube to watch.

The entertainment video's main purpose is to entertain people while they watch it. You can also use this in your marketing techniques as well. Similar to using the educational video as a marketing ploy, if you can get people watching then they will remember your product and possibly check out your website as well.

Your marketing video shouldn't really be a commercial-not when it is on You Tube. With the thousands of videos that are already on the website, you need to stand out from the pack.

3. Informational Videos: the information video gives your viewers...information. Still, you want to ensure that you don't forget the entertainment value of your marketing video. You can give information without it being dry or technical, or sounding preachy. Do your best not to sound like a late-night infomercial.

5 Tips for Making a Great Marketing Video for You Tube

You Tube can be a powerful marketing tool for your business or products that you are trying to promote. Most of the You Tube videos are shot by amateurs and are low-budget. That doesn't mean that a lot of work didn't go into them, however. Still, the videos are mostly done on a low budget.

There are ways to make your video great, nevertheless. The following tips are things that you should keep in mind when you are making your perfect You Tube marketing video.

1. Try to do something a little bit different. To make your video stand out, you need to stand out yourself. Don't just film yourself sitting on a couch, talking. That's boring and it's been done before. Instead, try to find an interesting background. Use some interesting music that goes along with your video. Even if you are making an informational or educational video you should be able to find ways to make it entertaining. The last thing that you want to do is to stand in front of the camera and talk as if you are giving a speech.

2. Make sure that you dress for success. If your going to make a professional marketing video, dress like it. Tee shirts are not professional. It's okay to appear casual and relaxed because people can identity with that. However, to look like an expert in your field, you actually need to look like an expert in your field. If you are a mechanic, it's okay to wear your uniform. If you are an executive financial planner, wearing a T-shirt and cutoffs isn't saying a lot about your expertise.

3. Don't just advertise. People don't come on to You Tube to watch advertisements. They have regular commercials and late night infomercials for that. For You Tube, you need something entertaining.

4. Your video doesn't have to be professional looking, but it shouldn't be shoddy work either.

The audience must be able to hear the audio and actually see the people that they are looking at. This means no bad lighting.

5. Keep it short. Most successful You Tube videos are less than 5 minutes long. Even if your marketing video is educational or informational, make sure that it isn't needlessly long. For this reason, it might be helpful to write out a script first and then time it.

Marketing Your Product On You Tube: 10 Reasons Why You Should Do It

You Tube can be a great place to upload your marketing video for your business or product.

Millions of people get on You Tube everyday to watch videos and ours can be one those that people watch. If you include your website address and other information then hopefully people will then be driven to your website and purchase something.

The following list are 10 reasons why placing your video on You Tube can be a good marketing ploy for your business, products, or services.

1. You can produce short videos of informative tips that can help show off your expertise in your specific area of business. In turn, this will make people interested in visiting your website.

2. You can interact with the YouTube community by leaving comments on other people's pages and uploading video responses to videos on topics that are related to your business or product.

Above all, You Tube is a social utility site and the more your name is out there, the more hits your marketing video is going to receive.

3. You can add your You Tube channel's website address to marketing collateral and other social networking profiles.

4. You can upload customer video testimonials in order to add to your believability. Try not to make them too infomercial like, however, or else they will appear insincere.

5. You can show the results of someone using your product or services. This is a great way to bring your product to life.

6. You can let others use your product in their videos and vice versa in order to cross-promote each other. This equals product placement.

7. Use your video to advertise your business or product by including your company information like your name, URL, phone number and email address in every video. After all, you want people to be able to find your website.

8. You can answer questions using your marketing videos. Some people are visual creatures and would appreciate being shown a video instead of reading a FAQ.

9. Make sure that embed your marketing videos on your company's website on the right pages so that people can find them. You can upload them to You Tube and then use them directly on your own website.

10. You can even earn money from your You Tube marketing videos by entering into a partnership with YouTube.

You Tube Marketing Tips-Promoting Your Perfect Marketing Video

Congratulations! You have succeeded in creating the perfect You Tube marketing video for your business or product. You know that people are going to love and it and might possibly watch it over and over again. Now, how do you direct people to it?

Ah, that is one of the issues that people face once they have completed a project-the marketing.

Except now, you have to market your marketing materials. Do how do you promote your prefect marketing video?

First, make sure that people understand what it is that you are trying to promote with your video.

Although some very popular videos seemingly have nothing to do with the products that they advertise, they do eventually try to make a point out of their video. You should do the same. At the very least, you need to include your URL within your video or else people won't know how to get to your website afterward.

Secondly, you should also try to make your video entertaining. By doing this, people will want to watch it. They will also want to tell their friends about it. They might even post it on their blogs, Facebook page, and Myspace page. This is great free promotion for you and your website.

Word of mouth is one of the great marketing tools out there-and it's free!

Unless you are promoting your magic act, try to make it as realistic as possibl...

Table of contents

• Create the Perfect You Tube Marketing Video-5 Tips To Get it Right
• You Tube Video Marketing Tips-Join the Community
• You Tube Video Marketing-The 3 Categories of Videos
• 5 Tips for Making a Great Marketing Video for You Tube
• Marketing Your Product On You Tube: 10 Reasons Why You Should Do It
• You Tube Marketing Tips-Promoting Your Perfect Marketing Video
• 5 Unique Things You Can Do with Your You Tube Marketing Video
• Using You Tube to Market Your Product-Should You Hire a Professional?
• Niche Targeted Playlists-Boost Your You Tube Marketing Video
• Promote Your You Tube Marketing Video-Join or Create Groups
• So how do you find groups that are suitable for your needs?
• What are the advantages and disadvantages to starting your own/joining an existing one?
• Video and You Tube Marketing-4 Great Tips
• Promote Your Perfect You Tube Marketing Video For Free: Here's How to Do It
• Viral Marketing Tips for Your You Tube Video
• The Perdect You Tube Marketing Video
• You Tube Website Features that Can Help Your Marketing Videos
• You Tube Marketing Secrets-Promote Your Product or Business!
• Choosing Tags and Categories with Your You Tube Marketing Video
• Use You Tube to Create Unlimited Sales for your Business
• So how can you create unlimited sales for your business using You Tube?
• So what do you need in order to do this?
• Getting Your Marketing Video Noticed On You Tube
• So how do you get your marketing video noticed on You Tube?
• Choose Your Niche-An Important Step in Your You Tube Marketing Video
• Create and Customize Your Own You Tube Channel to Market Your Business
• So why should you create your own You Tube channel?
• How do you create your own You Tube channel?
• What are some of the other advantages of creating ad customizing your channel?
• Do I have to be Internet savvy in order to upload to You Tube?
• Promote Your Business with These 5 You Tube Marketing Strategies
• Using Viral Content-Creating Your Perfect You Tube Marketing Video
• You Tube Marketing Tactics: Are These Products Helpful or Scams?
• 10 Tips For Using You Tube for Your Marketing Video