eBook - PDF
Consumer Psychology: A Study Guide to Qualitative Research Methods
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- 166 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Consumer Psychology: A Study Guide to Qualitative Research Methods
Book details
Table of contents
Citations
About This Book
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Yes, you can access Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Consumer Psychology: A Study Guide to Qualitative Research Methods
- Book Sections
- Detailed table of contents
- Preface
- Synopsis of Chapters
- Section 1 – Planning the Research Project
- Section 2 – Approaches to Qualitative Research Methods in Consumer Psychological Research
- Section 3 – Practical Procedures
- Section 4 – Writing and Analysing a Research Report
- Appendices