eBook - PDF
Consumer Psychology: A Study Guide to Qualitative Research Methods
Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
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- 166 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Consumer Psychology: A Study Guide to Qualitative Research Methods
Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
Book details
Table of contents
Citations
About This Book
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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