Contemporary Approaches Studying Customer Experience in Tourism Research
eBook - PDF

Contemporary Approaches Studying Customer Experience in Tourism Research

  1. 356 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Contemporary Approaches Studying Customer Experience in Tourism Research

Book details
Table of contents
Citations

About This Book

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders.

Embracing the extremities of Customer Experience (CX) and studying its multiple sides through innovative methodological and conceptual frameworks, the volume also provides an in-depth literature review of CX and discusses vital related concepts as the case of consumer value. Contemporary Approaches Studying Customer Experience in Tourism Researc h also explores the adoption and the implementation of approaches to managing and marketing customer experiences across varied tourism contexts, with an emphasis on revisited interpretive, behavioral, and organizational approaches, highlighting the power of combining qualitative techniques to draw the complexity of the consumption experience. Also laid out are new analytical frameworks related to studying memorable tourist experiences in both digital and offline tourism journeys have attributed a broader consideration of the consumption experience in tourism research.

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Yes, you can access Contemporary Approaches Studying Customer Experience in Tourism Research by Dhouha Jaziri, Raouf Ahmad Rather in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2022
ISBN
9781801176323
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Contemporary Approaches Studying Customer Experience in Tourism Research
  3. Editorial Review Board
  4. Contemporary Approaches Studying Customer Experience in Tourism Research
  5. Copyright
  6. Dedication
  7. Table of Contents
  8. List of Abbreviations
  9. About the Editors
  10. About the Contributors
  11. Preface
  12. Acknowledgments
  13. I - Theoretical Foundations
  14. II - Methodological Development – From Interpretive, Integrative, to Organizational Approaches Studying CX
  15. III - A Process View of CX Through Tourism Journey and Memorable Tourism Experience
  16. IV - Nomological Network of CX Across Tourism Types
  17. Index