Social Media Marketing Made Simple

Larry Garland

• Publisher: Pureland
• Year: 2021
• ISBN:
  9783985228003
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

Pros And Cons Of Different Social Media Platforms For Marketing

You will also need to determine which social media sites you will be using. In essence, it depends on your target audience. Different audiences and demographics use social media in different ways, and therefore, marketing strategies will be different.

Rather than overwhelming yourself with trying to create unique content for each social media site, you should elect to base your platform on a few of them. It may be worth creating profiles on them all, filling them out consistently and in line with your brand, but you do not have to create unique content for all of them—at least right away. It is far is better to focus your attention than to overwhelm yourself and have subpar content. Again, you need to be aiming for quality over quantity.

It is important to remember that something that characterizes the success of content going “viral” is when it gets re-shared across different platforms. We have all seen viral tweets screenshot and shared on Instagram or Facebook. While it does not happen to everyone, the cross-posting success of an idea is still something that you can consider.

Demographics

First, before deciding which social media platforms use will use; you need to determine which platforms your audience uses. Different platforms have higher usage and different effectiveness with different target audiences. So, naturally, you want to take your media strategy to the platforms that will maximize your engagement and impact on your audience.

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Remember to base your platform use on your audience, not the other way around.

Choose the social media sites that best reflect the content you will be creating, but more importantly, best reflects the places where your audience would be. Your audience should dictate your content type, not the other way around. You cannot force people to engage with something that they do not like; because they will not: they will unfollow or simply ignore you.

Profiles

Not specific to any one platform, it is important to have a well-curated profile.

Your profile should make it clear who you are.

Visually, and aesthetically, your profiles encapsulate your brand and are of the highest possible caliber—it will likely be the first impression that your audience has of you, so it needs to be a good one. Usernames should be appropriate and catchy, bios should be clear and simple, and profile pictures should be eye-catching. All of this should be tailored to your audience.

Across platforms, as well, your visual branding should be consistent.

Instagram

Instagram is a popular photo and video sharing site. To begin, you need to make sure that you are on a business profile: this will give you access to all the business and insight tools. It gives you a contact button and the ability to create ads from your posts.

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Popular kinds of posts include product teasers, product posts, behind the scenes shots, reposts from followers or employees, educational content, influencer posts, and typography, just to name a few!

Instagram will also allow you to create sponsored ads, too. These show up on the feeds of people who are not following you but meet the demographic requirements of your audience.

Instagram stories are also incredibly useful. Posting stories is a beneficial way to remind your audiences that you exist, without curating a new post for your feed. Additionally, stories can be a great way to share your followers’ content about you or any features that you have.

While people like to follow their favorite brands, more importantly, perhaps, people want to follow people they care about. Having a personal brand is very important on Instagram, and you want ...

Table of contents

• Introduction
• The Beginning: What Is Social Media Marketing?
• Key Elements Of Social Media Marketing
• How To Implement A Social Media Marketing Strategy
• Using Social Media Marketing To Develop A Brand
• The Importance Of Analytics
• The Crucial Difference: Advertising Vs Marketing
• Pros And Cons Of Different Social Media Platforms For Marketing
• Unique Content Creation
• Conclusion