eBook - ePub
Guerrilla Marketing
Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Jason Myers, Jay Conrad Levinson, Merrilee Kimble
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eBook - ePub
Guerrilla Marketing
Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Jason Myers, Jay Conrad Levinson, Merrilee Kimble
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About This Book
Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.
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INDEX
360 degrees, xiii, xvii, xxi, 3, 124, 153, 169, 170, 186
80/20 Rule, 14, 101, 232, 238
Addressable TV, 70, 232
Advanced TV, 70, 232, 234
Advertising keys to success, 23, 31, 130
Agencies, 26-31, 212, 233
Agile, 9, 147, 148, 151, 154, 164-165, 204, 233
Alexa, 62-64
Alt text, 65
Amazement, 139, 173, 187, 233
Analytics, 76, 77, 78, 83, 96, 123, 204, 212, 213, 214, 215, 216, 217, 218, 224, 225, 226
Apathy, 103, 233
Appeal to the senses, 112
Artificial Intelligence (AI), 66-69, 182, 210, 218, 244
Attention to detail, 180-182
Attribution, 32-33, 222
Augmented Reality (AR), 56, 233
Authenticity, xiv, 13, 86, 108, 167-168, 257
Awareness, 17, 19, 27, 58, 79, 82, 117, 138-139, 233, 234, 242, 244, 251 B2B, 72-74, 123, 127, 158, 233, 238, 240, 251
Bartering, 23, 25-26, 40, 151, 234, 247
Be...