International Marketing and the Trading System
eBook - PDF

International Marketing and the Trading System

  1. 236 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

International Marketing and the Trading System

Book details
Table of contents
Citations

About This Book

This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

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Yes, you can access International Marketing and the Trading System by International Trade Centre in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Trade & Tariffs. We have over one million books available in our catalogue for you to explore.

Information

Publisher
United Nations Publications
Year
2002
ISBN
9789213615331
Topic
Politics & International Relations
Subtopic
Trade & Tariffs
Index
Politics & International Relations

Table of contents

  1. Acknowledgements
  2. Table of contents
  3. Note
  4. Introduction
  5. Chapter 1. The manager in the trading system
  6. Chapter 2. The business firm and barriers to exporting
  7. Chapter 3. Marketing management within the international trading system
  8. Chapter 4. Managing regulatory issues in exporting
  9. Chapter 5. Business strategy and regulatory change
  10. Chapter 6. Case studies
  11. Bibliography