- 200 pages
- English
- PDF
- Available on iOS & Android
Secrets of Intellectual Property
About This Book
Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade- Related Aspects of Intellectual Property Rights (TRIPS Agreement).
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Table of contents
- Foreword
- Acknowledgements
- Table of contents
- Note
- Introductory issues
- Patent basics
- Trademark basics
- Industrial design basics
- Copyright and related rights basics
- Trade secrets basics
- Geographical indications basics
- Integrated circuits basics
- Ownership of rights by employees
- Contracting, licensing andtechnology transfer
- Drawing up a business strategy
- IP rights in export markets
- Protecting IP rights abroad
- Enforcing intellectual property rights
- Quality, technical regulationsand standards
- Valuation of intellectual property rights
- Financing
- E-commerce and useof information technologies
- Packaging and labelling
- The world trade organization (WTO)
- Appendices