Statistical Methods for Communication Science
eBook - PDF

Statistical Methods for Communication Science

  1. 536 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Statistical Methods for Communication Science

Book details
Table of contents
Citations

About This Book

Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.Highlights of this text include:
*thorough and balanced coverage of topics;
*integration of classical methods with modern "resampling" approaches to inference;
*consideration of practical, "real world" issues;
*numerous examples and applications, all drawn from communication research;
*up-to-date information, with examples justifying use of various techniques; and
*downloadable resources with macros, data sets, figures, and additional materials.This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

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Information

Publisher
Routledge
Year
2020
ISBN
9781135250904
Edition
1
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  7. Preface
  8. Chapter 1: Statistics and Communication Science
  9. Chapter 2: Fundamentals of Measurement
  10. Chapter 3: Sampling
  11. Chapter 4: Data Description and Visualization
  12. Chapter 5: Fundamentals of Probability
  13. Chpater 6: Assessing and Quantifying Reliability
  14. Chapter 7: Parameter Estimation
  15. Chapter 8: Hypothesis Testing Concepts
  16. Chapter 9: Testing a Hypothesis About a Single Mean
  17. Chapter 10: Comparing Two Independent Groups
  18. Chapter 11: Some Tests for Categorical Variables
  19. Chapter 12: Simple Linear Regression
  20. Chapter 13: Multiple Linear Regression
  21. Chapter 14: Single Factor Analysis of Variance
  22. Chapter 15: Analysis of Covariance: ANOVA With Statistical Controls
  23. Chapter 16: Interaction
  24. Appendices
  25. References
  26. Index