Virtual Social Identity and Consumer Behavior
eBook - PDF

Virtual Social Identity and Consumer Behavior

  1. 230 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Virtual Social Identity and Consumer Behavior

Book details
Table of contents
Citations

About This Book

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Virtual Social Identity and Consumer Behavior by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2014
ISBN
9781317452577
Edition
1
Topic
Betriebswirtschaft
Subtopic
Business allgemein

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Introduction. Virtual Social Identity: Welcome to the Metaverse
  7. Part I. The Virtual Experience
  8. Part II. Consumer Behavior in Virtual Worlds
  9. Part III. Avatar Creation and Appearance
  10. Part IV. Person Perceptions in Virtual Worlds
  11. Name Index
  12. Subject Index
  13. About the Editors and Contributors