Cases in Advertising Management
eBook - PDF

Cases in Advertising Management

  1. 192 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Cases in Advertising Management

Book details
Table of contents
Citations

About This Book

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Yes, you can access Cases in Advertising Management by Larry D Kelley, Donald W Jugenheimer in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2014
ISBN
9781317475347
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Preface
  7. Introduction: How to Analyze a Case Study
  8. Part I. Advertising Management Fundamentals
  9. Part II. Advertising Financial Matters
  10. Part III. Advertising Business Plans
  11. Part IV. Advertising Planning
  12. Part V. Advertising Budget Management
  13. Part VI. Advertising Management: Dealing with People
  14. Part VII. Advertising Management Decisions
  15. Part VIII. Advertising Management Environment
  16. Part IX. Managing the Future of Advertising
  17. Part X. Managing Yourself
  18. About the Authors