Privacy Concerns in Android Advertising Libraries
eBook - PDF
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Privacy Concerns in Android Advertising Libraries

Theodore Book

  1. 172 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Privacy Concerns in Android Advertising Libraries

Theodore Book

Book details
Table of contents
Citations

About This Book

This work investigates privacy characteristics of Android advertising libraries. Taking a sample of 114, 000 apps, a network of simulated mobile devices, and 225, 000 real life ad requests, Dr. Book extracts ad libraries and studies their use of sensitive data obtained from permission-protected Android API calls, internet APIs, and the users themselves. He records ad libraries' communication with internet hosts and finds that nearly all ads show the effects of application and time based targeting. 43% of ads show location targeting and 39% have evidence of user-based targeting. Surprisingly, he finds that 10% of ads are targeted based on their device's IP address, a practice which renders many privacy technologies inoperative, including web browser incognito mode. In sum, this work reveals how ad libraries make use of both the operating system and their host application to collect sensitive information about their users, and how they then use that information to target ads.

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Information

Publisher
LAP LAMBERT Academic Publishing
Year
2016
ISBN
9783659865190
Edition
1
Topic
Ciencia de la computación
Subtopic
Ciencias computacionales general

Table of contents

    Citation styles for Privacy Concerns in Android Advertising Libraries

    APA 6 Citation

    Book, T. (2016). Privacy Concerns in Android Advertising Libraries (1st ed.). LAP LAMBERT Academic Publishing. Retrieved from https://www.perlego.com/book/3400463/privacy-concerns-in-android-advertising-libraries-pdf (Original work published 2016)

    Chicago Citation

    Book, Theodore. (2016) 2016. Privacy Concerns in Android Advertising Libraries. 1st ed. LAP LAMBERT Academic Publishing. https://www.perlego.com/book/3400463/privacy-concerns-in-android-advertising-libraries-pdf.

    Harvard Citation

    Book, T. (2016) Privacy Concerns in Android Advertising Libraries. 1st edn. LAP LAMBERT Academic Publishing. Available at: https://www.perlego.com/book/3400463/privacy-concerns-in-android-advertising-libraries-pdf (Accessed: 15 October 2022).

    MLA 7 Citation

    Book, Theodore. Privacy Concerns in Android Advertising Libraries. 1st ed. LAP LAMBERT Academic Publishing, 2016. Web. 15 Oct. 2022.