Satisfying the indigenous food needs of sub-Saharan African immigrants
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Satisfying the indigenous food needs of sub-Saharan African immigrants

A consumer behaviour model for South Africa's major supermarket chains

Louis Mosake Njomo

  1. 328 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Satisfying the indigenous food needs of sub-Saharan African immigrants

A consumer behaviour model for South Africa's major supermarket chains

Louis Mosake Njomo

Book details
Table of contents
Citations

About This Book

To most sub-Saharan African immigrants, South Africa is a safe haven. However, many sub-Saharan African immigrants (especially newcomers) find it hard to choose from the array of different brands on the shelves of South Africa's leading supermarkets. This is because, for most sub-Saharan African immigrants in South Africa, the products and brands are new and unfamiliar. In this this book the author has established a consumption behaviour model of the sub-Saharan African immigrant population in South Africa. In other words, the study has established a deeper understanding of the foodways of the sub-Saharan African immigrant market in South Africa in order to enable South Africa's major supermarket chains to develop marketing campaigns, products and services tailored to fulfill the indigenous food needs of sub-Saharan African immigrants in South Africa.

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Information

Publisher
LAP LAMBERT Academic Publishing
Year
2019
ISBN
9786139455713
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

    Citation styles for Satisfying the indigenous food needs of sub-Saharan African immigrants

    APA 6 Citation

    Njomo, L. M. (2019). Satisfying the indigenous food needs of sub-Saharan African immigrants (1st ed.). LAP LAMBERT Academic Publishing. Retrieved from https://www.perlego.com/book/3413370/satisfying-the-indigenous-food-needs-of-subsaharan-african-immigrants-a-consumer-behaviour-model-for-south-africas-major-supermarket-chains-pdf (Original work published 2019)

    Chicago Citation

    Njomo, Louis Mosake. (2019) 2019. Satisfying the Indigenous Food Needs of Sub-Saharan African Immigrants. 1st ed. LAP LAMBERT Academic Publishing. https://www.perlego.com/book/3413370/satisfying-the-indigenous-food-needs-of-subsaharan-african-immigrants-a-consumer-behaviour-model-for-south-africas-major-supermarket-chains-pdf.

    Harvard Citation

    Njomo, L. M. (2019) Satisfying the indigenous food needs of sub-Saharan African immigrants. 1st edn. LAP LAMBERT Academic Publishing. Available at: https://www.perlego.com/book/3413370/satisfying-the-indigenous-food-needs-of-subsaharan-african-immigrants-a-consumer-behaviour-model-for-south-africas-major-supermarket-chains-pdf (Accessed: 15 October 2022).

    MLA 7 Citation

    Njomo, Louis Mosake. Satisfying the Indigenous Food Needs of Sub-Saharan African Immigrants. 1st ed. LAP LAMBERT Academic Publishing, 2019. Web. 15 Oct. 2022.