Marketing Research
eBook - PDF
No longer available

Marketing Research

Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF
No longer available

Marketing Research

Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin

Book details
Table of contents
Citations

About This Book

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if you're studying marketing research in any business or marketing course.

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Information

Publisher
Cengage Learning EMEA
Year
2020
ISBN
9780170288804
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Title
  2. Copyright
  3. Brief Contents
  4. Contents
  5. Guide to the text
  6. Guide to the online resources
  7. Preface
  8. Acknowledgements
  9. About the Authors
  10. Chapter 1: The role of marketing research and the research process
  11. Chapter 2: Problem definition and the research process
  12. Chapter 3: Qualitative research
  13. Chapter 4: Secondary research and big data
  14. Chapter 5: Survey research
  15. Chapter 6: Observation
  16. Chapter 7: Experimental research and test marketing
  17. Chapter 8: Measurement
  18. Chapter 9: Questionnaire design
  19. Chapter 10: Sampling: Sample design and sample size
  20. Chapter 11: Data preparation
  21. Chapter 12: Univariate statistical analysis:A recap of inferential statistics
  22. Chapter 13: Bivariate statistical analysis:Tests of differences
  23. Chapter 14: Bivariate statistical analysis: Tests of association
  24. Chapter 15: Multivariate statistical analysis
  25. Chapter 16: Communicating research results: Research report, oral presentation and research follow-up
  26. APPENDIX A Statistical Tables
  27. Glossary
  28. Index
Citation styles for Marketing Research

APA 6 Citation

D’Alessandro, S., Winzar, H., Lowe, B., & Babin, B. (2020). Marketing Research ([edition unavailable]). Cengage Learning EMEA. Retrieved from https://www.perlego.com/book/3475176 (Original work published 2020)

Chicago Citation

D’Alessandro, Steve, Hume Winzar, Ben Lowe, and Barry Babin. (2020) 2020. Marketing Research. [Edition unavailable]. Cengage Learning EMEA. https://www.perlego.com/book/3475176.

Harvard Citation

D’Alessandro, S. et al. (2020) Marketing Research. [edition unavailable]. Cengage Learning EMEA. Available at: https://www.perlego.com/book/3475176 (Accessed: 24 June 2024).

MLA 7 Citation

D’Alessandro, Steve et al. Marketing Research. [edition unavailable]. Cengage Learning EMEA, 2020. Web. 24 June 2024.