- 89 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Email Marketing Best Practices for Beginners
About This Book
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold the candle to just how effective list marketing can be. It's easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That's right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they're doing, are sure to get your e-mail. After all, most people check their e-mail inboxes. Isn't that awesome?This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you are able to keep the conversation going. You don't get just one bite at the apple in trying to get list members to buy.
Frequently asked questions
Information
Table of contents
- Introduction
- Chapter 1: Identifying the Target Audience for Your Marketing Campaign
- Chapter 2: Choosing the Perfect Email-Marketing Platform
- Chapter 3: Decide on your list incentive
- Chapter 4: Create and feature topnotch list incentives
- Chapter 5: Choose Your Email - between Updates and Pre-Schedule Mails
- Chapter 6: Optimize your list by targeting your traffic source
- Chapter 7: Optimize Your Squeeze Page Sign-Up Rate
- Chapter 8: List Segmentation Strategy â Identifying and Working on it
- Chapter 9 - 4 Effective Ways to Get More Email Subscribers
- Chapter 10 - How to Get More Email Subscribers with Social Media
- Chapter 11 - Quick Tips for Creating Email Copy that Converts
- Chapter 12 - Best Ways to Improve Your Email Marketing Open Rates