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About This Book
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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Yes, you can access Soft Power in China by J. Wang, J. Wang in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & International Relations. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- List of Illustrations
- Preface
- One Introduction: China’s Search of Soft Power
- Two The Expansion of China’s Public Diplomacy System
- Three China’s Image Projection and Its Impact
- Four China’s International Broadcasting: A Case Study of CCTV International
- Five The Evolving Chinese Government Spokesperson System
- Six Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa
- Seven National Image Management Begins at Home: Imagining the New Olympic Citizen
- Eight Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
- Nine China’s Image Management Abroad, 1920s–1940s: Origin, Justification, and Institutionalization
- Ten Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
- List of Contributors
- Index