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Media Literacy and Semiotics
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About This Book
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
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Yes, you can access Media Literacy and Semiotics by E. Gaines in PDF and/or ePUB format, as well as other popular books in Historia & Historia social. We have over one million books available in our catalogue for you to explore.
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Historia socialTable of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- Series Preface
- Acknowledgments
- Introduction: Media Literacy and Semiotics
- 1 Media Literacy and Semiotics
- 2 The Necessary Ambiguity of Communication
- 3 Power and Proxy in Media Semiotics
- 4 Audiences, Identity, and the Semiotics of Space
- 5 Entertainment, Culture, Ideology, and Myth
- 6 The Narrative Semiotics of The Daily Show
- 7 News, Culture, Information, and Entertainment
- Glossary
- Notes
- Bibliography
- Index