Advertising to Children
eBook - ePub

Advertising to Children

New Directions, New Media

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Advertising to Children

New Directions, New Media

Book details
Table of contents
Citations

About This Book

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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Yes, you can access Advertising to Children by M. Blades, C. Oates, F. Blumberg, B. Gunter, M. Blades,C. Oates,F. Blumberg,B. Gunter, M. Blades, C. Oates, F. Blumberg, B. Gunter in PDF and/or ePUB format, as well as other popular books in Psychology & Developmental Psychology. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2014
ISBN
9781137313256
Topic
Psychology
Subtopic
Developmental Psychology
Index
Psychology

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Content
  5. List of Tables and Figures
  6. Notes on Contributors
  7. 1 Introduction
  8. 2 Do Very Young Children Understand Persuasive Intent in Advertisements?
  9. 3 The Development of Children’s Scepticism About Advertising
  10. 4 Commercial Food Promotion to Children
  11. 5 Alcohol Advertising and Young People
  12. 6 Advertising to Children in China
  13. 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
  14. 8 The Family’s Role in Children’s Interpretation of Advertising
  15. 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
  16. 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
  17. 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
  18. 12 The Influence of Advergames on Children’s Consumer Choices and Behavior
  19. 13 Conclusions
  20. Index