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eBook - ePub
Thirty Years of Political Campaigning in Central and Eastern Europe
Otto Eibl, Miloš Gregor, Otto Eibl, Miloš Gregor
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eBook - ePub
Thirty Years of Political Campaigning in Central and Eastern Europe
Otto Eibl, Miloš Gregor, Otto Eibl, Miloš Gregor
Book details
Table of contents
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About This Book
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
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Information
Topic
Ciencias socialesSubtopic
Estudios de mediosTable of contents
- Cover
- Front Matter
- 1. A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches
- Part I. Baltic States
- Part II. Central Europe
- Part III. The Balkans
- Part IV. Eastern Europe
- Part V. Conclusion
- Back Matter