Media Convergence and Deconvergence

Diversity in Media and Communications after Digitisation

Sergio Sparviero, Corinna Peil, Gabriele Balbi, Sergio Sparviero, Corinna Peil, Gabriele Balbi

• Publisher: Palgrave Macmillan
• Year: 2017
• Print ISBN:
  9783319512884
• eBook ISBN:
  9783319512891
• Topic: Social Sciences
• Subtopic: Communication Studies
• Index: Social Sciences

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.

Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Table of contents

• Acknowledgements
• Contents
• Editors and Contributors
• List of Figures
• List of Tables
• Part I Introduction
• Chapter 1 Media Convergence Meets Deconvergence
• Chapter 2 Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s
• Part II Media Audiences and Usage
• Chapter 3 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home
• Chapter 4 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario
• Chapter 5 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere
• Chapter 6 Deconstructing Audiences in Converging Media Environments
• Part III Production and Distribution of Media Content
• Chapter 7 Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland
• Chapter 8 Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments
• Chapter 9 Web 2.0: An Argument Against Convergence
• Part IV Regulation and Media Markets
• Chapter 10 The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century
• Chapter 11 Deconstructing the Music Industry Ecosystem
• Chapter 12 Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015
• Chapter 13 Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany
• Chapter 14 Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy
• Chapter 15 The Triple-Network Convergence in China: Implementation and Challenges
• Index