Breastfeeding and Media
eBook - PDF

Breastfeeding and Media

Exploring Conflicting Discourses That Threaten Public Health

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Breastfeeding and Media

Exploring Conflicting Discourses That Threaten Public Health

Book details
Table of contents
Citations

About This Book

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors' office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media's messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

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Information

Publisher
Palgrave Macmillan
Year
2017
ISBN
9783319564425
Topic
Ciencias sociales
Subtopic
Estudios de medios

Table of contents

  1. Preface
  2. Acknowledgements
  3. Contents
  4. List of Figures
  5. List of Tables
  6. Chapter 1 Breastfeeding and Media
  7. Chapter 2 “Where the Mother’s Milk is Insufficient…”: The Commodification of Infant Feeding and the Demise of Breastfeeding
  8. Chapter 3 Infant Feeding in the Twentieth Century: Shifting Media Messages and the Role of the “Expert”
  9. Chapter 4 Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals
  10. Chapter 5 “So You’re Going to Have a Baby?”: Breastfeeding Messages in Parenting Guides and Children’s Books
  11. Chapter 6 From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Television
  12. Chapter 7 Reality Television Programs and the Failure Narrative
  13. Chapter 8 “The New Boob Tube?”: Education, Entertainment, and Viewers’ Perceptions of Breastfeeding on Social Media
  14. Chapter 9 Marginalized Milk: “Extreme” Nursing, Milk Exchange, and Erotic Breastfeeding
  15. Chapter 10 Concluding Thoughts: Media’s Role in Improving Breastfeeding Success
  16. References
  17. Index