Winning Reputations
eBook - PDF

Winning Reputations

How To Be Your Own Spin Doctor

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Winning Reputations

How To Be Your Own Spin Doctor

Book details
Table of contents
Citations

About This Book

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Winning Reputations by C. Genasi in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Year
2001
ISBN
9781403937537
Subtopic
Management

Table of contents

  1. Cover
  2. Contents
  3. List of Figures
  4. List of Tables
  5. Foreword
  6. Acknowedgements
  7. Chapter 1 A good reputation is worth fighting for
  8. Chapter 2 Mastering your reputation: the first small steps
  9. Chapter 3 Reputation as the new religion: the powers behind the movement
  10. Chapter 4 Your reputation architecture: a blueprint for a winning reputation
  11. Chapter 5 You are your PR: living out your reputation
  12. Chapter 6 Reputation as performance art
  13. Chapter 7 What the reputation consultants say... and don't say
  14. Chapter 8 The new e-economy: what it means for those building a winning reputation
  15. Chapter 9 Spreading your gospel
  16. Chapter 10 Winning reputation case studies: learning from the best
  17. Recommended further reading
  18. Index