- 207 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
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Information
Table of contents
- Cover
- Contents
- List of Figures
- List of Tables
- Foreword
- Acknowedgements
- Chapter 1 A good reputation is worth fighting for
- Chapter 2 Mastering your reputation: the first small steps
- Chapter 3 Reputation as the new religion: the powers behind the movement
- Chapter 4 Your reputation architecture: a blueprint for a winning reputation
- Chapter 5 You are your PR: living out your reputation
- Chapter 6 Reputation as performance art
- Chapter 7 What the reputation consultants say... and don't say
- Chapter 8 The new e-economy: what it means for those building a winning reputation
- Chapter 9 Spreading your gospel
- Chapter 10 Winning reputation case studies: learning from the best
- Recommended further reading
- Index
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Yes, you can access Winning Reputations by C. Genasi in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.