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About This Book
This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.
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Yes, you can access Creativity by H. Meyers,R. Gerstman in PDF and/or ePUB format, as well as other popular books in Medien & darstellende Kunst & Film & Video. We have over one million books available in our catalogue for you to explore.
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Film & VideoTable of contents
- Cover
- Contents
- About the authors
- Introduction
- Opening a window on the society
- Collecting ideas from the unconscious mind
- Exploiting controlled accidents
- Creating reality with architecture
- Visualizing the future of global business
- Seducing her own demons
- Moving, touching, entertaining and inspiring people
- Making an illusion on two-dimensional surfaces
- Inventing to simplify things
- Overruling the tendency to compromise
- Being a design generalist
- Decoding the mysterious process of art
- Changing the filmmaking landscape
- Creating the personification of BMW Group design
- Looking for enduring significance
- Composing and collaboration
- Breaking the rules
- My best things are my mistakes
- Seeing more than others see
- Changing the aesthetics of product design
- Acknowledgments