Defending Your Brand
eBook - PDF

Defending Your Brand

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Defending Your Brand

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Book details
Table of contents
Citations

About This Book

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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Yes, you can access Defending Your Brand by T. Calkins in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2017
ISBN
9781137511867
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. List of Exhibits
  6. An Important Note
  7. 1 Introduction
  8. 2 The Threat
  9. 3 The Financial Challenge
  10. 4 Know Your Enemy
  11. 5 Competitive Intelligence
  12. 6 The Key Question
  13. 7 Planning the Defense
  14. 8 Stopping the Launch
  15. 9 Blocking Distribution
  16. 10 Limiting Awareness
  17. 11 Preventing Trial
  18. 12 Fighting Repeat
  19. 13 Defense Never Ends
  20. 14 Defensive Strategy for Innovators
  21. 15 A Cautionary Word about Competition Law
  22. Acknowledgments
  23. Notes
  24. Index