Building Brand Authenticity
eBook - PDF

Building Brand Authenticity

7 Habits of Iconic Brands

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Building Brand Authenticity

7 Habits of Iconic Brands

Book details
Table of contents
Citations

About This Book

The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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Yes, you can access Building Brand Authenticity by M. Beverland in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2009
ISBN
9780230250802
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. List of Figures and Tables
  4. Acknowledgements
  5. Chapter 1 The New Brand Reality
  6. Chapter 2 Why Authenticity?
  7. Chapter 3 The Authenticity of Stories
  8. Chapter 4 Appearing as Artisanal Amateurs
  9. Chapter 5 Sticking to Your Roots
  10. Chapter 6 Love the Doing
  11. Chapter 7 Market Immersion
  12. Chapter 8 Be at One with the Community
  13. Chapter 9 Indoctrinate Staff into the Brand Cult
  14. Chapter 10 What Can You Do?
  15. Bibliography
  16. Author Index
  17. Brand Index
  18. Subject Index