eBook - PDF
Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
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- English
- PDF
- Available on iOS & Android
eBook - PDF
Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
Book details
Table of contents
Citations
About This Book
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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Yes, you can access Raising the Corporate Umbrella by Philip J. Kitchen,Don E. Schultz in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Gestión. We have over one million books available in our catalogue for you to explore.
Information
Topic
Negocios y empresaSubtopic
GestiónTable of contents
- Cover
- Contents
- List of figures
- List of tables
- Notes on contributors
- Acknowledgements
- 1 Raising the corporate umbrella – the 21st-century need
- 2 Talking heads: the CEO as spokesperson
- 3 Balancing corporate branding policies in multi-business companies
- 4 Responsive and responsible communication practices: a pluralist perspective
- 5 The role of integrated communication in the interactive age
- 6 Corporate branding and advertising
- 7 Global issues in branding, communication and corporate structure
- 8 Marketing public relations: where the twain shall meet
- 9 Crisis communication management: protecting and enhancing corporate reputation and identity
- 10 Take-over and merger: the jaws mentality
- 11 The corporate entity and agency interaction
- 12 Vision, values, intellectual property and assets
- 13 Measuring the value of the corporate brand
- 14 Closing and re-opening the corporate umbrella
- References
- Index