Integrated Brand Marketing and Measuring Returns
eBook - PDF

Integrated Brand Marketing and Measuring Returns

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Integrated Brand Marketing and Measuring Returns

Book details
Table of contents
Citations

About This Book

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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Yes, you can access Integrated Brand Marketing and Measuring Returns by P. Kitchen in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2010
ISBN
9780230297340
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. List of Figures
  4. List of Tables
  5. Acknowledgements
  6. Notes on the Contributors
  7. 1 Integrated Brand Marketing and Measuring Returns
  8. 2 Brand Valuation and IMC
  9. 3 Marketing Communication Measurement in a Transformational Marketplace
  10. 4 Marketing Mix Modelling and Return on Investment
  11. 5 The Secret of Successful Integrated Communication: Integrated Teams and ROI
  12. 6 Measuring Media Audiences and Using Media Research
  13. Index