This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes, you can access The Rise of Marketing and Market Research by H. Berghoff, P. Scranton, U. Spiekermann, H. Berghoff,P. Scranton,U. Spiekermann in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Palgrave Macmillan

Year

2012

ISBN

9781137071286

Topic

History

Subtopic

North American History

Index

History

Cover
Half-Title
Title
Copyright
Contents
List of Figures
Contributors
1 The Origins of Marketing and Market Research: Information, Institutions, and Markets
2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
4 Mail-Order Doctors and Market Research, 1890–1930
5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
10 Subliminal Seduction: The Politics of Consumer Research in Post–World War II America
11 Gender Realignment: The Design and Marketing of Gas Stations for Women
12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Index