The Superpromoter
eBook - PDF

The Superpromoter

The Power of Enthusiasm

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Superpromoter

The Power of Enthusiasm

Book details
Table of contents
Citations

About This Book

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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Yes, you can access The Superpromoter by R. Vogelaar in PDF and/or ePUB format, as well as other popular books in Commerce & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2010
ISBN
9780230298132
Topic
Commerce
Subtopic
Marketing
Index
Marketing

Table of contents

  1. Cover
  2. THE SUPERPROMOTER
  3. Contents
  4. List of Figures and Tables
  5. Preface
  6. Foreword Dutch Version
  7. Foreword
  8. 1 INTRODUCTION
  9. 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .
  10. 3 AN EVOLUTION IN CUSTOMER ORIENTATION
  11. 4 THE TOOLBOX
  12. 5 GETTING TO WORK WITH ODILIA
  13. 6 IT’S THE END OF THE WORLD AS WE KNOW IT
  14. Postscript
  15. A Thank You to my Superpromoters
  16. About the Author
  17. More Information
  18. Notes
  19. Index