North American Perspectives on the Development of Public Relations
Other Voices
- English
- PDF
- Available on iOS & Android
About This Book
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history.
Frequently asked questions
Information
Table of contents
- Dedication
- Series Editorâs Preface
- Contents
- Contributors
- CHAPTER 1: Introduction
- CHAPTER 2: United States Antecedents and Proto-PR
- CHAPTER 3: United StatesâDevelopment and Expansion of Public Relations
- chapter 4: CanadaâDevelopment and Expansion of Public Relations
- CHAPTER 5: Public Relations Education and the Development of Professionalization in Canada and the USA
- chapter 6: Government Public Relations in Canada and the United States
- CHAPTER 7: Entertainment Publicity and Public Relations
- chapter 8: Political Communications and Lobbying in the United States
- CHAPTER 9: The Historiography of North American Public Relations
- Index