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Multimodality and Genre
A Foundation for the Systematic Analysis of Multimodal Documents
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- Available on iOS & Android
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About This Book
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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Yes, you can access Multimodality and Genre by J. Bateman in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Science General. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Contents
- List of Tables
- List of Figures
- Acknowledgements
- Preface
- 1 Introduction: Four Whys and a How
- 2 Multimodal Documents and their Components
- 3 The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact
- 4 The Rhetorical Organisation of Multimodal Documents
- 5 Multimodal Documents and Genre
- 6 Building Multimodal Document Corpora: the State of the Art
- 7 Conclusions and Outlook: What Next?
- Bibliography
- Author Index
- Subject Index