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eBook - PDF
The Political Marketing Game
Book details
Table of contents
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About This Book
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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Yes, you can access The Political Marketing Game by J. Lees-Marshment in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Comparative Politics. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- List of Tables and Diagrams
- Preface
- Introduction
- 1 Analysing the Market
- 2 Strategic Development
- 3 Leading Responsively
- 4 Marketing the Party
- 5 Communicating
- 6 Managing Delivery
- 7 Marketing Democratically
- Conclusion: Political Marketing, Democracy and Partnership
- Academic References
- Practitioner Interview References
- Index