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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
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Yes, you can access Motoring the Future by Engelbert Wimmer in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half-title
- Title
- Copyright
- Contents
- List of Figures and Tables
- Acknowledgments
- Preface
- About the Author
- 1 The Car Industry Today: Staging a Stellar Comeback
- 2 Volkswagen: The Surprise Challenger
- 3 Toyota: An Auto Giant Overcoming a Gigantic Crisis
- 4 The Race for Pole Position: Winning by a Nose
- 5 Epilogue: New Challenges and New Engines
- Notes
- References
- Index